Lantum
Due to marketing efforts being in ‘stealth’ mode in the new are of the business I was hired to market in, there are few ways to reach new customers. One way is through referrals. These images feature at the bottom of emails from customers who complete key moments with Lantum, like when a shift swap or leave request is approved.
Referrals
I worked with our ops team on the strategy, crafted the messaging, and briefed our designer. We are tracking which moments manage to convert, and which messaging works. As you can see, short, snappy copy has been used as our customers are time-poor. The message needs to hit quickly.
Long-form B2B Copywriting examples
Passionfruit - a specialist marketing freelance agency
2022 - 2023
