Eminente
A project at Berghs School of Communication
Concepts and copywriting.
Our brief, set by Jennifer Maas, Director of Media, EMEA at Tiffany & Co, was to create a campaign to speak to a younger audience who wanted to live life to the fullest.
Eminente: Seven years to craft perfection, savored in an instant.
Life isn’t perfect, but the moments that define it can be.
Run towards life. Create perfect moments.
Gamification activations
OOH
This is an interactive street-level outdoor campaign. When the poster detects a person nearby, a 3-second countdown begins. The person has 3 seconds to pose for a picture in front of the screen. Technology assesses whether anyone is in the frame or facing the camera. If the image has someone in it facing the right way, it asks if you want to print the branded Polaroid.
We didn’t include the bottle of rum in the out-of-door images due to issues around underage people or people with addictions being confronted by alcohol.
Cinema ad
This was made using found footage, but you can see the concept and the duality between mundane living and running towards life. We also include alligators, referencing the alligator pattern on the Eminente bottle.
